The Last Step

Restaurant Menu, Visual Identity, Editorial Design

For this project, a restaurant menu and logo had to be created using only text.

The great bike tours allow us to discover different countries and cultures around the world. These races are usually made up of several stages, with the “last stage” closing the loop. The gastronomic richness offered by this map inspired the visual identity, which became the theme of the restaurant, cycling. “The last stop” for customers would be the one that closes a beautiful bike ride with friends. Or simply the place to meet for the quick, delicious and balanced lunches that will take us on a journey during our busy work days.

The desired atmosphere is that of a hipster cyclist, which harmonizes with the sober and vintage colors of the 50s. For the restaurant logo, the bicycle was symbolized by a wheel. A banner that symbolizes the finish line was added to the "scene". For the body of the menu, the chosen font was Optima. Triangular and sans serif, Optima is a type of hybrid that could be classified in the family of sans serif or serif fonts. Its shape is very readable and elegant, which makes it pleasant to read. In the context of "Les Humaines", this font serves as a link between the different gastronomic cultures present on this menu.

The prices are worth highlighting compared to the list of ingredients because they are relatively affordable and are therefore a major asset of the restaurant, rich cuisine at low prices.